About SHINELONG - Our professional solutions for commercial kitchen equipment

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Our History

It is the stories of our employees, clients and partners that make up the fabric of Shinelong’s story.

1998

1998

With the passion for food and his experience of helping out in his parents’ factory which manufactures stainless steel products, the founder Jean Yang was get inspired and would like to join into the foodservice industry. While studying in France, he was exposed to more about the industry. After came back to China, Jean set up a shop in Guangzhou selling wholesale products.

2008

2008

In 2008 he started the company Guangzhou Shinelong Kitchen Equipment Co.,Ltd, a commercial foodservice equipment supplier in an innovation park in Guangzhou, China. At the same time, a small stainless steel workshop was set up to focus on customized equipment for restaurants and hotels.

2012

2012

From humble beginning, Shinelong grows rapidly and gradually provides integrated kitchen solutions to food service places. In 2012 Shinelong completed the head office showroom in Guangzhou. Well arranged kitchen area giving a unique experience for customers, allowing them to browse at a relaxed pace in a visually stunning environment.

2014

2014

In 2014 our own brand FURNOTEL was registered and started to create its own lines of cooking equipment and refrigeration equipment.

2016

2016

New branch opened in Dubai. Shinobal, A Dubai-based company with fully functions of purchasing, storage, distribution, technology support and after-sales services.

2018

2018

Up to 2018, Shinelong has been provided integrated finishing solution to more than 2000 food service providers in over 120 countries and regions.

2020

2020

In 2020, our first restaurant, Atelier Des Sens, was officially opened. It is an interactive space integrating culinary exchanges, equipment experiences, and cultural and art exhibitions.

2022

2022

In 2022, in order to further meet the needs of customers and promote the development of the company Guangzhou Shinelong Kitchen Equipment Co., Ltd, we were moved into a new office

2024

2024

In 2024, we launched our advanced Customer Service Center, offering bespoke kitchen solutions tailored to our clients' unique needs. We cover everything from initial design to seamless after-sales support, with worldwide delivery available. Whether you're planning a new kitchen or upgrading an existing one, Shinelong ensures your vision is realized efficiently and reliably.

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